Pioneers of Anti-Ageing
Context
London Regenerative Institute (LRI) initially approached us with an existing brand identity that no longer reflected their positioning, audience or environment. While clinically sound, the visual language felt cold and distant, lacking the sense of luxury and reassurance expected from a high-end regenerative medicine clinic.
Objective
Our goal was to reposition and elevate the LRI brand to align with its focus on longevity, regenerative treatments and personalised care — while ensuring the identity would seamlessly integrate with the premium setting of The Corinthia London, where the clinic is based, and resonate with a similarly discerning client profile.
Approach
We led a full rebrand, starting with a strategic reassessment of the brand’s visual and tonal direction. The logo was refined, and a new colour palette and typographic system introduced, creating a warmer, more confident and sophisticated identity. All visual decisions were consolidated into a comprehensive brand guidelines document, defining logo usage, colours, typography, tone of voice and application rules to ensure long-term consistency.
Execution
Following the rebrand, we designed and delivered a wide range of branded materials, including brochures, patient forms, epigenetic testing sample boxes, roll-ups, stationery (business cards, letterhead, envelopes), invitations, loyalty and gift cards, company profile presentations, advertisements, price lists, leaflets and other marketing collateral.
In parallel, we supported LRI with digital content creation for their website and social media platforms, ensuring the brand was consistently applied across both physical and digital touch-points.
Outcome
The result is a cohesive, premium brand that blends naturally with the Corinthia London environment and reflects the expectations of LRI’s luxury-focused clientele. The updated identity positions London Regenerative Institute as both medically advanced and experientially refined, strengthening trust, credibility and brand perception across all patient interactions.
